🛠️ What to Put on Your Website: The 10 Most Important Things Small UK Businesses Always Miss

When building a website, most people focus on design or features. But what actually goes on the website is what makes or breaks it.

Whether you’re a new business in London, a startup in Reading, or growing your brand across the UK, this blog covers the 10 crucial things nearly every business forgets—and why they matter for your bottom line.

Let’s make sure you don’t miss them.

1. Clear Value Proposition (Above the Fold)

The moment your site loads, users should know:

  • What you do

  • Who you help

  • Why they should care

Too many websites start with a big image and a vague headline. In cities like Reading, Slough, and Croydon, where competition is fierce, clarity wins.

👉 Tip: Use a headline like “Trusted Electricians in London, Available 24/7 – Get a Free Quote in 60 Seconds.”

2. Strong Call-to-Actions (CTAs)

Your CTA isn’t just a button—it’s your conversion driver.

✔️ Use: “Get Free Estimate”, “Book a Consultation”, or “Try Our Demo”
❌ Avoid: “Learn More”, “Click Here”

Place CTAs at the top, middle, and bottom of every key page.

3. Social Proof: Reviews, Case Studies, and Trust Signals

In areas like London, Reading, Watford, and Slough, trust matters.

Show:

  • Real customer testimonials

  • Before/after results

  • Google ratings or Trustpilot badges

  • Logos of brands you’ve worked with

💡 People trust people—not bullet points.

4. Fast Mobile-First Design

In the UK, over 60% of web traffic is mobile. Your site must be:

  • Lightning fast

  • Easy to tap and scroll

  • Fully responsive on iPhones and Androids

Google now ranks mobile speed above desktop—so don’t ignore this.

5. Search Engine Optimisation (Local SEO)

If you’re in London, you don’t want to show up in Leeds. Local SEO makes sure you’re found in the right city.

Include:

  • City/region keywords (e.g. “Web Design London”)

  • Optimised meta titles and descriptions

  • Location-based landing pages

đź“Ť Bonus tip: Add your address and Google Maps embed to the footer.

6. About Page That Builds Trust

Your “About” page shouldn’t be a dry company timeline.

Use it to:

  • Show your team (with photos)

  • Share your mission or story

  • Highlight achievements or accreditations

Especially in Reading or Bracknell, local connection boosts conversions.

7. Privacy Policy, Terms, and Cookie Banner (GDPR)

For UK compliance, you need:

  • A clear privacy policy

  • Cookie consent banner

  • Terms of service (especially if selling online)

âś… It builds legal trust and helps avoid fines.

8. Live Chat or Easy Contact Options

People are impatient. If they can’t reach you instantly, they’ll bounce.

Add:

  • WhatsApp, Messenger, or Live Chat

  • Simple contact forms

  • Phone number clickable on mobile

This is a must for trades, clinics, salons, or local services.

9. Conversion Tracking (Google & Meta Pixel)

If you run ads, but don’t track conversions, you’re flying blind.

Ask your developer to:

  • Install Google Analytics

  • Add the Facebook Pixel

  • Set up goals for forms, calls, purchases

Data = better decisions.

10. A Clear Website Maintenance Plan

Most sites break after launch—because no one maintains them.

Have a plan for:

  • Updates & backups

  • Plugin security

  • Speed checks

We offer affordable maintenance packages for UK businesses across London, Reading, and beyond—so you stay secure and online, 24/7.

Final Thoughts

Your website is your 24/7 salesperson. But only if it’s done right.

Whether you’re based in London, Reading, or Guildford, missing these 10 simple things can cost you leads, sales, and reputation.

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